Designed for ISH 2013, the world's largest water and energy trade show, this exhibition promoted Viessmann’s full line of heating and energy products coupled with strategies for future sustainability. The concept was tailored for a trade show atmosphere; large images to attract attention and memorably communicate central messages, explanations and technical objects to encourage audience participation and hands-on engagement. The architectural backdrop created a distinct Viessmann context where complex, content-based information could be clearly communicated.
Client . Viessmann
Office . Atelier Markgraph
Role . Junior Creative Director
Photos . Joerg Hempel and Kristof Lemp