The 2014 Paris Mondial de l'Automobile booth represented the new design direction for the Infiniti global motor shows. The design was used as a basis for future shows in Geneva and Shanghai. A large, frameless LED background acted as a dynamic backdrop within an otherwise minimal space. The overall layout was formed around a gestural stroke that provided clear organization to the main floor, ushered in visitors, and created dynamic vehicle positioning.
Client . Infiniti
Office . George P. Johnson
Role . Creative Director
Photos . OMG Photographe