T-Mobile and the Seattle Mariners teamed up to create an engaging and immersive experience at T-Mobile Park in Seattle, WA. This collaboration celebrates their partnership and the shared love of baseball. The park is now home to a variety of murals and fixtures, along with interactive exhibits that give fans a deep dive into the culture of the Mariners, all while highlighting T-Mobile’s forward-thinking approach to technology.
Visitors can engage with baseball-themed activities and even digitally craft their own Mariners memorabilia. A unique feature of the park is the programmable overhead strobe lighting and flashing effects in T-Mobile’s signature magenta color, which responds to gameplay, amplifying the excitement of the game. This collaboration not only draws attention but also enhances the overall fan experience, ensuring every visit to T-Mobile Park is a memorable one.
Client . T-Mobile
Office . Sparks
Role . Creative Strategist