ADT’s new branding becomes an immersive, sensory-driven space through a series of interactive experiential moments exploring the question “What do you want to protect?”

Stylized vignettes demonstrated how ADT offers protection in every part of your life: at home, on the go, and on your terms. Through edible apple crisp, a dive-in foam pool, and a puppy play zone, attendees were invited to engage and share what they truly value and want to protect the most.

Client . ADT
Office . Sparks
Role . Creative Strategist