ABB, a pioneering technology leader in the utility, industry, transportation, and infrastructure segments, debuted its new digital capability, ABB Ability as the dynamic center of their proprietary event.

A sculptural light tunnel transported guests into the thriving hub of the ABB Ability showcase. The connectivity story unfolded amidst four immersive led walls with smart interactions including leap motion sensor technology and virtual reality, each highlighting specific industry segments.

Client . ABB 
Office . Sparks 
Role . Creative Director