ABB, a pioneering technology leader in the utility, industry, transportation, and infrastructure segments, debuts its new digital capability, ABB Ability™, at Customer World. The cross-industry solution connects customers to the power of the Industrial Internet of Things, turning data insights into real world actions. The multifaceted story comes to life at the highly interactive ABB Ability pavilion.

The ABB Ability pavilion, the nucleus of Customer World, funnels attendees in and out of the expo through a custom, dynamic, fabric fin tunnel structure with synchronized LED lighting. The Ability zone, cleverly positioned at the end of the tunnel, is the first experience attendees encounter upon entering the expo floor ensuring 100% product exposure. The zone’s smart interactive experience entices attendees to explore the ABB Ability connectivity story through touchscreens, leap motion sensor technology, virtual reality, and four large curved LED walls. Each quadrant highlights solutions for specific industry segments.

Client . ABB 
Office . Sparks 
Role . Creative Director